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About Alida Draudt

VP, Athlete* Future Lab at Nike

Alida Draudt is VP of Athlete Future Lab at Nike, a foresight strategist, author, and speaker specializing in strategic foresight, future design, and ecosystem innovation. Her thinking emphasizes interactive tools for exploring multiple futures, the integration of diversity in futurism, and speculative approaches to interfaces and design. She bridges corporate strategy with creative foresight practices through workbooks, workshops, and thought leadership.

Strategic Foresight and Interactive Tools

Alida Draudt co-authored What the Foresight, an interactive workbook serving as a primer on foresight practices, recommended for its hands-on approach to navigating future possibilities.[1][2][3][7] She advocates for structured methods to think better about multiple futures, emphasizing that foresight doesn't happen in isolation but requires collaborative contexts.[8][9]

Future of Interfaces and Immersive Technologies

Draudt explores speculative possibilities in 3D/4D interfaces, immersive displays, and ecosystem design, highlighting unlocked potentials in future tech landscapes.[1][5] Her work connects foresight to practical design applications like platform edges and service design.[3]

Diversity and Inclusion in Futurism

She argues that greater diversity is crucial to the futurism field, using imaginative exercises to envision inclusive futures and challenge homogenous perspectives.[10]

Workshops and Practical Foresight Application

Draudt's influence extends to future design workshops that sketch risks, unknowns, and dreams, drawing directly from her foresight workbook.[7] Her approach integrates jobs-to-be-done, vision design, and platform thinking for real-world strategy.[3]

Career and Thought Leadership

Currently VP at Nike's Athlete Future Lab, Draudt previously served as Futurist/Ecosystem Design at Capital One and Strategy Director in San Francisco. She is a nationwide speaker and Medium contributor on contextual foresight.[4][5][6][8][9]

Strategic Foresight

Core to Draudt's work is making foresight accessible and practical through workbooks and methods for exploring multiple futures.

  • What the Foresight workbook as interactive primer [1][2][3][7]

  • Thinking better about futures requires non-vacuum approaches [8][9]

Future Interfaces and Design

Speculative exploration of immersive tech, platforms, and ecosystems in design contexts.

  • Future of 3D/4D interfaces [5]

  • Platform design and vision tools [3]

Diversity in Futurism

Advocacy for inclusive perspectives to enrich future imaginings.

  • Greater diversity crucial to futurism [10]

Interactive Workshops and Tools

Hands-on methods like sketching risks and dreams for applied foresight.

  • Future design workshops [7]

  • Interactive workbook recommendations [1][2]

Ecosystem and Contextual Strategy

Foresight integrated with service, platform, and corporate innovation.

  • Foresight not in vacuum [9]

  • Ecosystem design at Capital One [5][6]

Every entry that fed the multi-agent compile above. Inline citation markers in the wiki text (like [1], [2]) are not yet individually linked to specific sources — this is the full set of sources the compile considered.

  1. Strategic Foresight and Immersive Displays, with Mark Phillips ... - KDEarticle · 2026-04-14
  2. A Speculative Lens. A Service designer embracing a new…article · 2026-04-14
  3. Finding the edge of a platform | Bootcamp - Mediumarticle · 2026-04-14
  4. Alida Draudt - Nike - LinkedInarticle · 2026-04-14
  5. The Future of Interfaces - Capital One Tech - Mediumarticle · 2026-04-14
  6. Alida Draudt | Fast Future Publishingarticle · 2026-04-14
  7. Future Design workshops | Sketching risks, unknowns and dreamsarticle · 2026-04-14
  8. How do We Think Better about the Future(s)? | by Alida Draudtarticle · 2026-04-14
  9. Foresight Doesn't Happen in a Vacuum | by Alida Draudt - Mediumarticle · 2026-04-14
  10. Why Greater Diversity is Crucial to Futurism Field - FutureThinkarticle · 2026-04-14