
About Ash Donaldson
Strategic designer at Tobias
Ash Donaldson is a strategic designer at Tobias and Human Factors Engineer specializing in user experience (UX) design, with a keen focus on cognitive biases, faulty thinking, and misinformation. Their work explores how human psychology impacts design, user research, and decision-making, often challenging reliance on intuition and unverified expertise. Blogging under 'Exploring a world of misinformation,' they dissect patterns in thinking across UX, science skepticism, and societal issues.
Cognitive Biases and Faulty Thinking
Ash Donaldson's core interest lies in the mechanisms of faulty thinking that affect everyone, as stated in their [about page][10]. They delve into cognitive dissonance [9], where conflicting beliefs cause discomfort, and seeing patterns [7], noting how brains excel at pattern recognition but often err in misinformation-heavy environments. Their blog title, 'Exploring a world of misinformation' [3][11], frames this as a central theme, exemplified by advice for aspiring female leaders to avoid mainstream media [11].
UX Design Principles
Donaldson emphasizes practical UX techniques like using cards in user experience [4] and critiques the field broadly. They question whether UX experts really make things better [6], arguing that thoughtless design persists [3]. Key to their philosophy is intuition as the enemy of user research [5], advocating evidence over gut feelings, and skepticism toward science's omniscience [8].
Human Factors Engineering
As a self-described Human Factors Engineer [10], Donaldson applies psychology to design, highlighting how brains are good at seeing patterns but prone to errors [7]. This ties into broader design critiques and personal experiences [12], blending professional insight with reflections like loving the 'slippery slide'—possibly a metaphor for navigating complex systems.
Misinformation and Media Critique
The blog's overarching narrative confronts a 'world of misinformation' [3][11], with posts on science's limits [8] and cognitive traps [9]. Recent implications include media avoidance for leadership aspirants [11], suggesting evolved caution against biased information sources.
Personal and Family Context
Personal life intersects with themes of suffering and resilience, potentially linked via family. Podcast episodes feature Trisha Donaldson on partner's trauma [1] and Jimmy Donaldson (James Alexander Donaldson the 5th) on youth ministry [2], hinting at familial ties. Obituaries for David A. Donaldson [14] and Terry Willard [13] may indicate relatives, adding depth to human-centered design ethos.
Cognitive Biases
Recurring exploration of how brains misprocess information through patterns, dissonance, and faulty thinking.
UX Skepticism
Critiques of intuition-driven design and expert efficacy in UX.
Misinformation
Central blog motif challenging science worship and media influence.
Human-Centered Design
Human Factors Engineering applied to real-world experiences.
Every entry that fed the multi-agent compile above. Inline citation markers in the wiki text (like [1], [2]) are not yet individually linked to specific sources — this is the full set of sources the compile considered.
- The Suffering Podcast: Episode 230: The Suffering of a Partner's Trauma with Trisha Donaldson & Gary Allsuppodcast_episode · 2026-04-14
- The Suffering Podcast: Episode 266: The Suffering of Youth Ministry with Jimmy Donaldsonpodcast_episode · 2026-04-14
- Design | Ash Donaldson - WordPress.comarticle · 2026-04-14
- Using Cards in User Experience | Ash Donaldson - WordPress.comarticle · 2026-04-14
- Intuition is the enemy of user research in UX - Ash Donaldsonarticle · 2026-04-14
- Are UX Experts really making things better? - Ash Donaldsonarticle · 2026-04-14
- Seeing patterns | Ash Donaldsonarticle · 2026-04-14
- Science doesn't know everything! - Ash Donaldsonarticle · 2026-04-14
- Cognitive Dissonance | Ash Donaldson - WordPress.comarticle · 2026-04-14
- About Ash | Ash Donaldsonarticle · 2026-04-14
- Ash Donaldson | Exploring a world of misinformationarticle · 2026-04-14
- Ash Donaldson's Experiencesarticle · 2026-04-14
- Terry Willard Obituary October 11, 2025 - Newcomer Akronnews_article · 2026-04-14
- David A. Donaldson Obituary - Akron Beacon Journalnews_article · 2026-04-14