About Daniela Busse

Design-Led Innovation and User Experience Research

Daniela Busse specializes in research, design, and incubation of breakthrough user experiences, holding leadership roles in XD Research at Wells Fargo [8], innovation at Citi Ventures [11], and prior positions at eBay, SAP, Samsung, Microsoft, Meta, GEICO, and now Berkshire Hathaway as VP Strategy & Innovation [6][5][10]. Her PhD in Human-Computer Interaction and double degree in Computing Science and Psychology from Glasgow University underpin her focus on human-centered design [5]. She led IxDA San Francisco, emphasizing interaction design evolution through workshops like 'Changing Tides in Interaction Design' [9] and 'Currency of Dissent' for design futuring [11].

Sustainability and Sustainable Behavior Design

Busse contributed to SAP's sustainability research, authoring on 'Design for sustainable behaviour' by exploring parameters to foster eco-friendly user actions [4]. This theme ties into her broader innovation work, linking design practices to long-term societal impact.

Emerging Technologies and Future Experiences

Her expertise spans AI/ML, Finance/Investing, Blockchain/Crypto, Design, and Government/Policy [bio]. Professional profiles highlight incubation of future experiences at tech giants and fintech [7][8][10]. Involvement in events like Digital Transformation Expo signals ongoing focus on tech-driven change [13].

Workshops and Community Leadership

As IxDA SF leader and Women of Design honoree (2019, 2020), Busse facilitated collaborative sessions on interaction design shifts [5][7][9]. Workshops like 'Currency of Dissent' used design futuring to explore dissent in currency and innovation [11].

Creative and Scientific Exploration

Busse authored the artistic piece 'What the Flesh Surrenders,' probing vulnerability and transformation [12]. Scientifically, she co-authored on synthetic sandalwood odorants inducing wound healing via olfactory receptors in keratinocytes [3].

Unrelated Mentions

Content includes podcast appearances by others (e.g., Daniela Stahl on border controls [1], RABABUMM books [2]), likely name coincidences not linked to Busse's profile.