About Deron Triff

Media Innovation and Storytelling

Deron Triff has built a career at the forefront of media production, co-founding WaitWhat in 2017 with June Cohen after roles at TED and PBS.[8][9][10][11] WaitWhat pioneered podcasts like Masters of Scale with Reid Hoffman, turning entrepreneurial insights into scalable narratives,[1][9][15] and Meditative Story with Arianna Huffington, blending storytelling with mindfulness for wellness.[5][16] He emphasizes storytelling as the ultimate hook for ideas, as seen in co-founding Changents to connect social entrepreneurs via narrative-driven recruiting.[4] At TED, Triff directed content distribution, spreading 18-minute talks globally.[12]

Wellness and Human Wellbeing

Triff's current focus is on platforms and experiences supporting human wellbeing, particularly through Project VELUM.[3][13] He explores wellness real estate, neuroaesthetics, and built environments that promote health,[3][13][14] speaking at the Global Wellness Summit on design's role in wellbeing.[13] Meditative Story exemplifies his innovative mindfulness approach, using immersive audio stories for meditation.[5][16] During the pandemic, he adapted content for unprecedented human moments.[17]

Entrepreneurship and Scale

As co-author of Masters of Scale: Surprising Truths from the World's Most Successful Entrepreneurs with Reid Hoffman and June Cohen, Triff distills lessons on rapid scaling and innovation.[1][15] His work with WaitWhat turned award-winning podcasts into mobile apps via partnerships like Toptal.[11] He shifted from pure media to broader impact, reflecting on work-life balance and giving back.[7]

Design, Neuroaesthetics, and Future Living

Triff integrates design, science, investment, and impact in wellness real estate and built environments.[3][13][14] Project VELUM likely explores neuroaesthetics—how spaces influence brain health—aligning with his topics in health/biotech, space, and robotics.[3][13] He envisions future living spaces decided at intersections of these fields.[14]

Creator Economy and Partnerships

A partnerships architect, Triff builds ecosystems for creators, from TED media partnerships to WaitWhat's portfolio.[3][6][8][9] Events like Weekend Plan with June Cohen host storytellers and performers, fostering creator communities.[2] His LinkedIn posts highlight wellness real estate and neuroaesthetics synergies.[3]