About Ebun Feludu

Entrepreneurial Journey and Origins

Ebun Feludu launched Kokari Coconuts from her kitchen in Lagos, driven by a milk allergy that led her to discover coconuts as a zero-waste superfruit for milk, skincare, and more.[10][17][21] Early entrepreneurial spirit shone in college where she designed and sewed clothes for peers.[20] She transitioned from writing and editing at Farafina Books and True Love Magazines to agribusiness.[9]

Coconut Industry Transformation and Sustainability

Feludu aims to revolutionize Nigeria's coconut value chain with vertical integration from farming to processing, targeting global scaling.[4][18][21] She's on a mission to plant one million coconut trees, promoting zero-waste innovation.[3][19] Her work emphasizes sustainable production, empowering local communities, and challenging perceptions of Africa as 'hungry' by highlighting food prowess like coconut balls.[15][12]

Women's Empowerment and Social Impact

As a woman-led business, Kokari employs mostly women, streamlining agribusiness operations.[7][15] Feludu benefits from programs like ARISE for women executives and mentors others.[7][20] Her faith-driven vision fosters hope, opportunity, and community support through social enterprise.[8][11]

Innovation, AI, and Scaling Strategies

She leverages AI for smarter systems in CPG and discusses scaling challenges in interviews.[6][18] Feludu grows 'slow like a coconut tree' for sustainable expansion, preparing for global markets.[10][18] Recent visits include Hershey headquarters for mentorship.[20]

Background and Recognition

Celebrated on her 50th birthday as a visionary 'Chief Coconut Cracker,' Feludu has appeared in podcasts, LinkedIn posts, and media, networking in places like Napa.[1][16][2][5] She's featured in outlets praising her as a champion of African agro-innovation.[13][21]