About Emma Cochrane

Consumer Protection and Enforcement

Emma Cochrane has been a leading voice in UK consumer protection as Acting and Executive Director at the Competition and Markets Authority (CMA). She has detailed the CMA's new powers under the Digital Markets, Competition and Consumers Act (DMCCA), providing updates at 3, 6, and 9 months on direct consumer enforcement, focusing on fake online reviews, ticket resellers, and problematic ground rents.[4][9][18] In speeches and blogs, she outlined the CMA's approach to the new regime, prioritizing authenticity in reviews and compliance for businesses.[8][17][19] Cochrane highlighted early enforcement cases and the CMA's game plan for consumer law.[6][7][13]

Competition and Markets Advocacy

Cochrane advocates for thriving competition, especially in sectors critical to consumers, as testified to the UK Parliament's Business and Trade Committee.[2] Her work at the CMA targeted issues like leasehold ground rents to unshackle consumers.[16][19] She has been featured in interviews discussing the CMA's consumer watchdog role.[5]

Entrepreneurship and Business Ventures

As co-founder of Jackpine with partner Liam Mooney, Cochrane gained prominence through the viral 'Canada is not for sale' hat, a response to U.S. acquisition fears, highlighting manufacturing challenges and rapid scaling.[1][11][12][21] She is also Co-Founder and CEO of Atmos Partners, though specifics remain limited in available content. Named a 2025 newsmaker alongside Mooney.[21]

Urban Design and City Life

Through her Substack 'Studio Emma', Cochrane explores city design for discovery and whimsy. In 'In Praise of Whimsy', she champions designing cities for serendipity.[10] 'Anchors vs. Accessories' reflects on markets, butchers, and blueberry pancakes as essential urban elements.[3] She shares annual reads on cities and life.[15]

Personal and Creative Interests

Cochrane maintains a Tumblr blog with casual posts, like attending a Kentucky Derby party.[14] Her work intersects activism, design, and personal whimsy.