Chronological feed of everything captured from Frank's RedHot.
blog / franksredhot / 17h ago
A Frank's RedHot survey of 2,000 winter holiday celebrants reveals 93% prefer some heat in food, with spicy enthusiasts (24% hot, 36% medium) self-reporting higher rates of adventurousness (44%), confidence (51%), creativity (54%), life contentment (66%), and attractiveness (62%) compared to mild heat fans. Spicy fans are over twice as likely to follow vegan/vegetarian diets (32% vs. 13%). Amid holiday boredom with bland staples like potatoes (46%) and meats (41%), 45% plan new recipes incorporating hot sauces to elevate feasts.
franks-redhothot-sauceholiday-marketingconsumer-surveyspicy-food-trendsproduct-launchmccormick
“93% of holiday celebrants prefer some level of heat in their food”
blog / franksredhot / 17h ago
Frank's RedHot launches 'The Floor is Flava,' a custom Fortnite Creative Mode island shaped like a chicken wing, where players evade RedHot sauce-spewing lava amid brand-themed obstacles like chicken jetpacks and sauce launchers. The game incorporates Fortnite Easter eggs and features top streamers such as Ali-A and SypherPK. Timed for the Big Game, it extends prior metaverse efforts like edible NFTs and pairs with DoorDash free wings promotion.
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“Frank's RedHot game 'The Floor is Flava' launches in Fortnite Creative Mode on January 30, 2023”
blog / franksredhot / 17h ago
Frank's RedHot, the world's #1 hot sauce per Euromonitor, has teamed up with NFL All-Pro Jason Kelce to promote putting the sauce on diverse Big Game ad-featured foods like cookies, candy, chips, and soft drinks. The campaign includes a one-day sweepstakes on February 11, 2024, offering 58 $1,000 cash prizes to U.S. residents entering via Instagram posts tagging @FranksRedHot and #FranksSweepstakes or an online form. Kelce stars in a video making Buffalo Chicken Dip with the sauce, aligning with the brand's bold, fun image as stated by McCormick's CMO.
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“Frank's RedHot is the #1 hot sauce in the world by volume sales.”
blog / franksredhot / 17h ago
Frank's RedHot, the world's #1 hot sauce, introduces Dip'n Sauce in three milder flavors (Buffalo Ranch, Roasted Garlic, Golden) in 12-oz inverted bottles for dipping and spreading, and Squeeze Sauce in three varieties (Sriracha, Hot Honey, Creamy Buffalo) in easy-squeeze 12-oz bottles for controlled drizzling. These formats expand application to foods like pizza, noodles, sandwiches, and desserts, addressing consumer demand for versatile heat and flavor addition. Products are available now at select retailers, rolling out nationwide soon.
product-launchhot-saucefranks-redhotmccormickfood-beveragenew-flavors
“Frank's RedHot is the #1 hot sauce in the world by volume sales.”
blog / franksredhot / 17h ago
A Frank's RedHot survey of 2,000 U.S. college basketball fans reveals 97% snack during March Madness games, with 93% favoring added heat to food and distinct regional spice profiles. Western and Southern fans prefer "hot" spice (27% each), Easterners opt for "medium" (44%) while applying condiments to atypical foods like cookies, and Midwesterners choose "mild" (32%) mainly on burgers. Southern fans lead in game-time overeating after losses and team-specific lucky snacks, amid low national confidence (13%) in championship wins.
consumer-insightsmarket-researchfood-and-beveragebrand-marketingconsumer-behavior
“97% of college basketball fans snack while watching March tournament games”
blog / franksredhot / 17h ago
Frank's RedHot, the world's #1 hot sauce, is running a Tailgate Scholarship contest awarding $20,000 to one U.S. tailgater demonstrating exceptional enthusiasm, creativity, and use of its products in game-day spreads. Entries require submitting photos/videos of tailgate meals featuring Frank's RedHot (or improved by it) via FranksTailgateScholarship.com by October 25, 2024, judged on entertainment, theme adherence, brand representation, and visual appeal, with top 6 advancing to public voting November 11-22. The promotion spotlights new Dip'n Sauces (Buffalo Ranch, Roasted Garlic, Golden) and Squeeze Sauces (Sriracha, Hot Honey, Creamy Buffalo), launched in March 2024, to boost tailgating engagement.
franks-redhottailgate-scholarshiphot-sauce-promotionfootball-marketingmccormickproduct-launchsuperfan-contest
“Frank's RedHot is awarding a single $20,000 prize to one tailgater winner.”
blog / franksredhot / 17h ago
Frank's RedHot, the world's #1 hot sauce per Euromonitor, collaborates with Paris Hilton and 11:11 Media to launch a sweepstakes tied to Big Game 59, running Feb 3-9, 2025. Hilton promotes game day recipes like Buffalo Chicken Dip and Wings via Instagram, challenging fans to share RedHot-enhanced foods tagging @FranksRedHot and #FranksSweepstakes for prizes including $1,000 cash to 59 winners and crystal-bedazzled bottles to 5. This leverages data showing Buffalo Chicken Dip as top Super Bowl snack in 29 states and projected 1.47B chicken wings consumed.
franks-redhotparis-hiltonsuper-bowlbig-gamesweepstakesfood-marketingbrand-collaboration
“Frank's RedHot is the #1 hot sauce in the world”
blog / franksredhot / 17h ago
Frank's RedHot, the world's #1 hot sauce per Euromonitor, introduces six new sauces in its Dip'n, Squeeze, and Wings lines, featuring accessible medium-to-mild heat profiles with consumer-preferred combinations like "swicy" and global-inspired tastes. Squeeze Sauces include Burger (dill pickle-mayo blend) and Korean BBQ (soy-garlic); Dip'n Sauces offer Secret Chicken (smoky-tangy) and Sweet N' Sour; Wings Sauces provide General Tso (soy-sweet) and Mango Habanero (fruity-fiery). These thicker, versatile products roll out nationwide for dipping, drizzling, or tossing on diverse foods from burgers to stir-fries.
franks-redhotnew-sauceshot-sauceproduct-launchfood-beveragemccormickflavor-innovation
“Frank's RedHot is the #1 hot sauce in the world”
blog / franksredhot / 17h ago
Frank's RedHot introduced four new sauces on National Hot Sauce Day: Garlic Parmesan Wing Sauce & Dip, Pineapple Hawaiian Wing Sauce & Dip, Spicy Maple Wing Sauce & Dip, and Ghost Pepper Ranch Squeeze Sauce, targeting game day foods like wings, pizza, and burgers. A brand survey shows 41% of U.S. fans experiment with new recipes on game days, with wings and pizza dominant, while 64% admit to double-dipping. The launch precedes a Big Game marketing campaign announced for February 2, 2026.
franks-redhotnew-saucesproduct-launchgame-day-campaignhot-saucemccormickfood-marketing
“Frank's RedHot launched four new sauces: Garlic Parmesan Wing Sauce & Dip, Pineapple Hawaiian Wing Sauce & Dip, Spicy Maple Wing Sauce & Dip, and Ghost Pepper Ranch Squeeze Sauce.”
blog / franksredhot / 17h ago
Frank's RedHot, positioned as the world's #1 hot sauce brand per 2024 Euromonitor data, launches the "Eat The GOAT" campaign featuring Ludacris to promote its flavor-heat profile during the 2026 Big Game. The high-energy ad depicts a watch party with Ludacris, rap cameos, and a rapping goat, rhyming recipes for wings and dips to emphasize everyday food elevation. Developed by Colle McVoy and produced by ArtClass, it deploys via social media for fan engagement.
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“Frank's RedHot is the #1 hot sauce brand in the world by volume sales.”