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Gayle Troberman

Chronological feed of everything captured from Gayle Troberman.

article / Apr 14

Gayle Troberman - How Leaders Lead

That's why I'm excited for you to hear from Gayle Troberman today. She's the President and Chief Marketing Officer of iHeartMedia. They've got eight hundred and ...

podcast_episode / Apr 14

Marketing Beyond with Alan B. Hart: 14: Bridging the gap between marketers and consumers: Insights from Gayle Troberman, executive advisor at iHeartMedia

<p >Are your ads landing with consumers? </p> <p >According to iHeartMedia's "The New American Consumer 2.0" study, 44% of Americans feel ignored by most media and advertisers .1 </p> <p >In today's episode, Alan chats with Gayle Troberman, executive advisor at iHeartMedia, about the gap between marketers and consumers, ways for marketers to bridge this gap, and the marketing principles that stay consistent despite technological advancements. </p> <p >Gayle emphasizes the importance of balancing new technology with classic marketing approaches and cautions against neglecting potential customers by focusing too narrowly on the target audience. She highlights the power of evoking memories in...

podcast_episode / Apr 14

THE BIG RESET—Marketing & Business Edition: E16 | Broadcasts, Podcasts, & More: Creating Engaging Content Using Audio With Gayle Troberman

Nowadays, there exist podcasts for every and any topic of interest you may want to know. But how did audio-based media grow into one of the most marketable forms of media? Gayle Troberman, Chief Marketing Officer of iHeartMedia, shares how they rebranded the company and became one of the few who maximized the opportunity of using audio as a medium for creating engaging content early on. She joins host Scott Harkey to discuss the advantages of using audio and the vast possibilities it opens for your company. Gayle also talks about how to use The Podcast to Broadcast Formula to...

article / Apr 14

Gayle Troberman - Radio World

Home › Gayle Troberman. Blog · Columns and Views · Industry News · Miscellaneous ... RW Blog · RW Contributors · Rwonline Blog · More Show News · Tech and Gear ...