About Greg Malpass

Values-Driven Leadership

Greg Malpass prioritizes company values as the foundation for scaling businesses, emphasizing their role in decision-making and culture. He shares lessons from leading over 1,000 people at Traction on Demand, advocating for putting values first in entrepreneurship.[18][2] In keynotes, he discusses shifting mindsets to empower potential and combat departmental stratification through unique HR practices.[7][13]

Path to Acquisition and M&A Insights

Malpass provides rare glimpses into his company's 2022 sale to Salesforce, outlining 5 rules for founders aiming for $100M+ exits: grow with customers, kill your own business before others do, build ecosystems, focus on RevOps, and negotiate strategically.[20][21][1][10] He negotiated his way into business classes and later deals, highlighting persistence in high-stakes negotiations.[2][17]

Small Town Initiative and Remote Work

As a native of Nelson, B.C., Malpass launched the Small Town Initiative to redefine offices amid new business trends, enabling global operations from non-traditional locations.[4] This ties into Traction on Demand's growth from Burnaby roots to serving clients like DocuSign and LA Dodgers.[11][12]

Community Engagement and Giving Back

Malpass emphasizes community over profit, inspired by a $22,000 Salesforce referral cheque used for impact.[14] He received awards like Burnaby Board of Trade Business Person of the Year (2016), CEO of the Year (2014), and BCTIA Community Engagement Award.[16] Initiatives like TractionForce events and TEDx talks focus on ecosystems and potential.[3][7][19]

Innovation in Growth and Operations

He challenges outdated growth principles, promoting RevOps solutions and spin-outs like Traction Complete and Traction Rec, backed by Pender Ventures.[9][11][8][15] Keynotes at BCIT convocation and TechExit.io stress adapting to technology without getting 'lost'.[6][1]

Entrepreneurship and Education

From humble beginnings, Malpass built Traction on Demand into a fastest-growing BC tech firm (75% growth), sharing stories of bootstrapping and ecosystem synergies with Salesforce and FinancialForce.[5][12][19] He keynotes on management, urging better practices over traditional models.[17][6]