absorb.md

About Hubert Bannel

Strategy Co-Creation & Alignment at Backswing Advisory / Spinpart

Hubert Bannel is a strategy co-creation and alignment expert at Backswing Advisory and Spinpart, with over 20 years of experience in consulting, innovation, and collaborative design. His thinking centers on codesign methodologies to foster collective strategy, innovation ecosystems, and organizational transformation through shared experiences and nebulous navigation. He emphasizes designing moments where strategy becomes collective, bridging design, entrepreneurship, and practical business applications.

Collaborative Design and Codesign

Hubert Bannel is a pioneer in codesign practices, emphasizing collective creation and user feedback integration.[5] He co-authored works on 'Le Lab des Labs,' exploring innovation labs and interviews with industry leaders like Patrick Sega from Valeo.[1][3] His approach at Codesign-it! involves making and sharing codesign to address defects and enhance user experiences.[5]

Strategy Consulting and Innovation

Bannel focuses on 'consulting and co-designing: Strategy, Innovation and Transformation by Collaborative Design.'[9] Recognized as an expert with 20+ years helping organizations unlock growth via ecosystems.[7] He discusses the business of strategy consulting[9] and hosts offsites at Spinpart for frontier strategy and innovation.[6]

Organizational Culture and Leadership

He advocates building corporate cultures that work by navigating nebulous situations, rejecting buzzwords for strong values.[10] Decision-makers must develop skills for ambiguity, aligning with performance globale collective missions.[12]

Entrepreneurship and Ventures

As gérant of Backswing Advisory,[4] Bannel engages in coworking markets and entrepreneurial projects. He co-created Book Weather, an algorithmic book recommendation app and box.[11][14]

Broader Societal Impacts

Contributes to discussions on future digital landscapes, including blockchain and ecology in 'Quel numérique voulons-nous pour demain?'[13] Engages with TED talks and innovation days on ecosystems and transformation.[8][17]

Networking and Personal Branding

Addresses 'So… Tell Me About Yourself?' in professional contexts,[2] and positions himself as 'Designing the moment when strategy becomes collective.'[8]

Codesign and Collaborative Design

Core methodology for innovation through shared creation and user involvement.

  • Co-authored Le Lab des Labs on innovation labs [1][3]

  • Codesign-it! practices for user feedback [5]

Strategy and Innovation Consulting

20+ years unlocking growth via ecosystems and collective strategy.

  • Expert in innovation strategy [7]

  • Business of strategy consulting [9]

  • Hosting offsites at Spinpart [6]

Organizational Culture and Nebulous Navigation

Building cultures via skills in ambiguity, beyond buzzwords.

  • Corporate culture that works [10]

  • Performance globale collective [12]

Entrepreneurship and Ventures

Practical applications in advisory and recommendation tech.

  • Gérant at Backswing Advisory [4]

  • Book Weather app [11][14]

Future Digital and Societal Tech

Input on ethical digital futures including blockchain.

  • Quel numérique voulons-nous? [13]

Professional Networking and Moments

Designing collective strategy moments in interactions.

  • Tell me about yourself [2]

  • Designing the moment [8]

Every entry that fed the multi-agent compile above. Inline citation markers in the wiki text (like [1], [2]) are not yet individually linked to specific sources — this is the full set of sources the compile considered.

  1. (PDF) Le Lab des Labs - Academia.eduarticle · 2026-04-14
  2. So… Tell Me About Yourself? - LinkedInarticle · 2026-04-14
  3. [PDF] Le Lab des Labs | HALarticle · 2026-04-14
  4. backswing advisory - Societe.comarticle · 2026-04-14
  5. Le Codesign : faire et partagerarticle · 2026-04-14
  6. News from the Frontier of Strategy & Innovation - LinkedInarticle · 2026-04-14
  7. Lead Innovation Day's Post - LinkedInarticle · 2026-04-14
  8. My TED Talk is finally live! Watch to hear the life lessons learned as ...article · 2026-04-14
  9. The Business of Strategy Consulting | Hubert Bannel - LinkedInarticle · 2026-04-14
  10. Build a Corporate Culture That Works | Hubert Bannel - LinkedInarticle · 2026-04-14
  11. Book Weather et ses coups de cœur littéraires | À Voir - Paperblogarticle · 2026-04-14
  12. Jocelyne DUPOUY - ViaO2 - LinkedInarticle · 2026-04-14
  13. [PDF] Quel numérique voulons-nous pour demain ? - Fingarticle · 2026-04-14
  14. [PDF] Les box littéraires: un nouveau moyen de diffusion de la lecturearticle · 2026-04-14
  15. Kaouther Boussema - Paris et périphérie | Profil professionnelarticle · 2026-04-14
  16. Emma Barrett Palmer - Founder humanKINDER Ltd. Amplifying ...article · 2026-04-14
  17. A men just swallowed a camera the size of a pill, and we were ...article · 2026-04-14