About Janine Gianfredi

Marketing Leadership in Healthcare and Tech

Janine Gianfredi leads brand, communications, and engagement as CMO at Transcarent, a B2B2C healthcare technology firm.[1] She emphasizes personalized member experiences to empower individuals in healthcare, using holistic engagement to put 'people back in charge.'[15] In open enrollment periods, dubbed 'Benefits Super Bowl Season,' she offers practical tips for employers to navigate benefits communication.[13] Recently, she declared 'Human resources is the new marketing,' urging HR teams to adopt marketing tactics for employee engagement.[3]

Adaptability and Building Resilient Teams

Drawing from her time as CMO at US Digital Service (USDS)—Obama's tech startup—Gianfredi teaches lessons on adaptability, advocating for teams that thrive in uncertainty.[7][8] She stresses risk-taking and bold career moves, as explored in interviews and podcasts.[5][9] At Google X and beyond, she highlights building adaptable structures amid rapid change.[8]

Soft Skills and Performance

Gianfredi champions 'soft skills' as critical drivers of performance, countering views that dismiss them, and shares insights on their impact in professional settings.[4]

Boldness and Employer Challenges

In healthcare, she urges boldness to tackle regulation, reimbursement, and access issues, addressing employer grappling points head-on.[2][6] Her work at Transcarent involves navigating mergers like with Accolade.[19]

Career Reflections and Google Legacy

With a decade at Google in marketing, sales, and creative roles, Gianfredi reflects on its 25-year impact and her gratitude as a former Googler.[7][14] She discusses ambition shaping brands like Redesign Health.[12]

Personal Grief and Resilience

Beyond career, Gianfredi writes intimately about loss: joining the 'Dead Dad Club,'[18] how Facebook aids grieving,[17] personal letters amid displacement,[16] and political reflections like 'bridges, not walls.'[11] These reveal her emphasis on emotional adaptability.