About Jason Medal-Katz

Design Innovation and 3D Technology

Jason Medal-Katz has been a key advocate for 3D scanning and printing technologies at Autodesk. He demonstrated Project Photofly at TED2011, where his own head was scanned into a 3D model in one click, highlighting rapid prototyping's potential for designers.[4][18] In a Wired magazine feature, he discussed how 3D printing allows designers to 'experience it before it's real,' sending files for physical prototypes.[19] This aligns with Autodesk's 'Imagine Design Create' ethos, where he is listed as a contributor.[6]

Experiential Marketing and Brand Experiences

As Director of Brand Experience, Medal-Katz led immersive tours and events. He guided Columbia MBAs on a West Coast tour, showcasing Autodesk's approach.[1] At the Autodesk Gallery, which he curated, he emphasized volunteer 'ambassadors' over docents to create engaging visitor interactions, noting, 'If nature didn't make it, one of our customers almost certainly did.'[2][13][14] He spoke at Autodesk University 2008 on customer briefing programs[9] and MC'd events like Pixels of Fury at San Francisco Design Week.[12]

Community and Civic Design

Medal-Katz applied design thinking to public symbols, calling for a San Francisco flag redesign to promote inclusiveness: 'A flag that citizens can feel proud of will be a catalyst for people coming together.'[7] His involvement in TED Fellows adventures[3] and recaps of TED Global[21] reflect a broader interest in inspirational design narratives.

Current Role at Visa

Transitioning to Experiential Marketing at Visa, Medal-Katz continues focusing on brand experiences, building on his Autodesk expertise in creating memorable, interactive encounters.[bio]

Emerging Topics: Food/Agriculture

While not prominently featured in sourced content, his listed topics suggest explorations in design's application to food/agriculture, potentially through sustainable or experiential lenses, warranting further investigation.