About Jenny Sauer-Klein

Experience Design and Facilitation

Jenny Sauer-Klein excels in designing experiences that go beyond surface-level engagement, distinguishing between mere event planning and true facilitation that drives transformation.[1][10] She shares her 'Primary Shift' framework to create sessions that balance structure and spontaneity while ensuring psychological safety.[1] Her work with Airbnb, Google, and Genentech brings company cultures to life through impactful one-day offsites optimized for remote and hybrid teams.[1][6][7]

Critiquing Traditional Events and Conferences

Sauer-Klein challenges the 'terrible' state of modern conferences, arguing that go-to event models like passive lectures no longer suffice in a post-pandemic world.[5][9][13] She founded The Culture Conference (now evolving) to build human workplaces and questions the $1.2 trillion conference industry's effectiveness.[1][4][13] Her approach promises attendees will 'never sit through another boring event,' focusing on connection over content.[5][10]

Origins in AcroYoga and Accessible Disruption

Co-founding AcroYoga disrupted traditional yoga by blending acrobatics, yoga, and Thai massage into a playful, community-oriented practice that rewards strength, flexibility, and collaboration—proving 'we can do more together than alone.'[2] This exuberant model contrasted somber, individualistic yoga conferences, making change accessible and appealing through trust, connection, play, and real shifts.[2]

Building Connection and Team Morale

Central to her philosophy is fostering intimacy at scale via storytelling, which boosts connection, inclusion, and learning retention—as seen in her Virtual Connection Lab stories of exclusion.[8] Celebrating small wins enhances team morale and productivity, while consulting services review agendas for engagement and impact.[3][7] She prioritizes psychological safety and tools for hybrid teams to make offsites resonate year-round.[1][6]

Evolution of Ventures and Identity

From AcroYoga to Scaling Intimacy, The Culture Conference, and now The Primary Shift, Sauer-Klein continuously evolves her brand to share tools for fantastic experiences.[4][10] As founder and director (previously CEO), she remains hands-on in consulting and content creation.[4][7][10]