About Jessica Hawthorne-Castro
CEO at Hawthorne Advertising
Jessica Hawthorne-Castro is the CEO of Hawthorne Advertising, a performance marketing expert specializing in direct response TV, digital strategies, and customer retention. Her thinking emphasizes data-driven creativity, adapting to consumer trends like Gen Z preferences and ad blockers, while fostering inclusive company cultures and integrating brand with performance marketing. She champions authentic leadership and innovative tactics to sustain long-term customer engagement across industries.
Customer Retention and Seasonal Strategies
Jessica Hawthorne-Castro stresses leveraging seasonal products for year-round loyalty through tactics like bundling, loyalty programs, and personalized follow-ups.[1] She advocates using customer input to remake experiences, predicting this as a key 2022 trend for retention.[2]
Marketing Trends and Predictions
In her 2022 predictions, Hawthorne-Castro highlights customer-centric redesigns and emerging tech integrations.[2] She addresses challenges like ad blockers with 14 expert strategies, including native content and influencer partnerships.[10]
Authentic Leadership and Company Culture
Hawthorne-Castro promotes 'leading with heart,' drawing from her CEO experience to emphasize empathy and authenticity in leadership.[3] She outlines 14 ways to market culture internally and externally, such as employee spotlights and transparent communications.[9]
Video and TV Advertising
TV ads deliver strong brand lift for houseware/hardware, outperforming digital in trust and reach.[4][8] For digital, she shares 16 ways to craft evergreen video campaigns that remain relevant amid shifting platforms.[6]
Generational Marketing
Tailor messages to Gen Y and Z with authenticity, social proof, and values-driven content, avoiding outdated tactics.[7]
Talent, Diversity, and Data Skills
She offers advice on hiring data-savvy talent, encouraging diversity in agencies through inclusive practices.[5]
Integrating Brand and Performance Marketing
Hawthorne-Castro argues brand and performance must converge for optimal results, closing the creative-performance gap.[11][12]
Customer Retention
Focus on seasonal leveraging and loyalty via personalization and input-driven experiences.
Advertising Innovation
Strategies for video, TV, and countering ad blockers with evergreen, multi-channel approaches.
Company Culture and Leadership
Build and market strong, diverse cultures through authentic, heart-led practices.
Generational Targeting
Customize messaging for Gen Y/Z with relevance and values alignment.
Tailoring to Gen Y/Z [7]
Brand-Performance Integration
Unite creative branding with measurable performance for better outcomes.
Every entry that fed the multi-agent compile above. Inline citation markers in the wiki text (like [1], [2]) are not yet individually linked to specific sources — this is the full set of sources the compile considered.
- 10 Ways to Leverage Seasonal Products & Retain Customersarticle · 2026-04-14
- Nine marketing trend predictions for 2022 - Hawthorne Advertisingarticle · 2026-04-14
- Leading with Heart: Jessica Hawthorne-Castro Of ... - Mediumarticle · 2026-04-14
- Brand Lift: TV Ads for Houseware & Hardware | Hawthorne Advertisingarticle · 2026-04-14
- Jessica Hawthorne-Castro | Page 61 of 63 | Hawthorne Advertisingarticle · 2026-04-14
- 16 Effective Ways To Create An Evergreen Video Ad Campaignarticle · 2026-04-14
- Tailoring Your Marketing Messages to Gen Y and Gen Z Consumersarticle · 2026-04-14
- TV Advertisingarticle · 2026-04-14
- 14 Smart Ways To Market Company Culture Internally And Externallyarticle · 2026-04-14
- Insights | Our Ideas to Inspire Performance Marketingarticle · 2026-04-14
- Closing the gap between creative and marketing performance - MarTechnews_article · 2026-04-14
- Why Brand and Performance Marketing Work Better Together - inc.comnews_article · 2026-04-14