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Joe Lazer

Chronological feed of everything captured from Joe Lazer.

Speaker Details: ADWEEK House: The Raceway

Joe Lazer is the CMO at Pepper and the best-selling author of The Storytelling Edge. His newsletter on the science of storytelling reaches nearly 200,000 ...

The Drunk Uncle Podcast: Joe Derosa | Episode #74

<p>Uncle Lazer and Darius sit down the legendary comic himself  @joederosacomedy  to talk about his new upcoming special and the ends and outs of doing comedy for the past 25 years. The insight of comedic knowledge he shares is truly something special. You don't wanna miss this one. Sponsored by: Brunt, Get $10 Off @BRUNT with code LAZER at ⁠https://bruntworkwear.com/LAZER⁠ #BRUNTpodSponsored by: MyBookie, Sign up for My Bookie at https://mybookie.website/joinwithLAZER with code LAZER and we'll back you on your first deposit. $100 gets you $50. $200 gets you $100 Follow: Uncle Lazer: Instagram: uncle_lazerX: unclelazercomic Follow: Joe Derosa below...

Expert Intelligence with Paul Estes: Writing Is Thinking: AI Slop Is Killing Your Credibility — with Joe Lazer

<p >In a world drowning in AI-generated content, Joe Lazer is betting his career on the one skill machines can't replicate: authentic storytelling. The author of The Storytelling Edge and creator of a popular Substack newsletter walked away from an executive role at a fast-growing startup to pursue what he calls humanity's most essential superpower. In this candid conversation with Paul Estes, Joe reveals why he left stability to write his second book, how he built and sold his first media company, and why the "vortex of mid" is sucking the soul out of modern content.</p> <p >Understanding which...

The Art of the Zag: Introducing The Art of the Zag Podcast

<p>Best-selling authors and long-time buddies Shane Snow and Joe Lazer explore how to win by zagging when everyone else is zigging—in business and in life. Learn breakthrough strategies for building trust, telling better stories, and winning the AI Age from the world's most innovative founders, authors, and icons. </p><p>Have an idea for a guest? Email guest@joelazer.com.</p> <br><br>Get full access to The Storytelling Edge at storytellingedge.substack.com/subscribe

The Art of the Zag: Hamish McKenzie on social media's "mental illness" and Substack's bold AI strategy

<p>In the first episode of The Art of the Zag, Substack co-founder Hamish McKenzie reveals his strategy to cure social media's "mental illness" and how Substack will handle the coming deluge of AI slop. </p><p>Plus, Joe and Shane's 2026 predictions! </p><p>Have a pitch for a guest or feedback on the show? Email guest@joelazer.com.</p><p>Get the Art of the Zag on:</p><p>* Spotify</p><p>* Apple Podcasts</p><p>* YouTube</p> <br><br>Get full access to The Storytelling Edge at storytellingedge.substack.com/subscribe

The Art of the Zag: The 3 forces behind those $500K business storytelling roles

<p>In this episode, Shane Snow interviews Joe Lazer about his new book—Super Skill: Why Storytelling Is the Superpower of the AI Age, which launched this past week as an Amazon #1 New Release. They dissect why companies like Anthropic and OpenAI are paying $500K+ for storytelling roles, how storytelling serves as a meta-skill that makes us better at all the soft skills that matter most in the next age of work, and how AI will transform the way we tell stories. Watch/Listen on Spotify: https://open.spotify.com/show/2230ldzxpy4ghDz2WXCXJkListen on Apple: https://podcasts.apple.com/us...

The Art of the Zag: The surprising science of how belief and narrative can unlock your true potential

<p>A 55-year-old man had metal plates ripped from his leg with zero painkillers. His vital signs stayed completely stable. How? The science of belief — and it changes everything you think about your limits.</p><p>Bestselling author Nir Eyal (Hooked, Indistractable) joins Joe Lazer and Shane Snow to reveal why your biggest limitations aren't physical — they're psychological. His new book Beyond Belief breaks down how the hidden stories we tell ourselves shape what we see, what we feel, and what we achieve. This conversation will make you rethink everything from your relationships to your career to whether your IBS is r...

The Art of the Zag: 62% of Americans use this app. It secretly sabotages trust.

<p>Why don't we trust the Terminator? He's strong, smart, and always keeps his word — but nobody would trust him. The answer reveals the hidden psychology of trust that most people never think about.</p><p>In this episode, Joe Lazer and Shane Snow sit down with Dr. F. David Schoorman, a Purdue University professor whose research on trust has been cited over 50,000 times — including what's widely considered the most influential psychology paper of the 1990s. His new research flips the conventional wisdom on trust: it's often the person doing the trusting, not the person being trusted, who destroys the rela...

Health Marketing Collective: Why Storytelling Is the Super Skill of the AI Age, With Joe Lazer

<p>Today’s episode dives into one of the most pressing topics in marketing and leadership today: the impact of AI on the creative and marketing professions, and why storytelling is more essential than ever. Host Sara Payne is joined by Joe Lazer, Chief Marketing Officer at Pepper and author of the new book, Super Skill: Why Storytelling is the Superpower of the AI Age. Joe’s work has been featured in outlets including Fast Company, Forbes, Adweek, and Digiday, and he brings firsthand experience navigating the seismic shifts in content creation caused by generative AI.</p><p>In this live...

Storytelling is the new coding

For three years, we've heard that writers are cooked. The trajectory of AI tells a different story. Joe Lazer (FKA Lazauskas)'s avatar.

Joe Lazer (FKA Lazauskas) - Substack

Joe Lazer (FKA Lazauskas)'s avatar. Best-selling author of The Storytelling ... Joe Lazer (FKA Lazauskas)'s avatar · Joe Lazer (FKA Lazauskas) · in 21h. So ...