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About Joel Pearson

Neuro Futurist, Neuroscientist at The University of New South Wales

Professor Joel Pearson is a neuroscientist at the University of New South Wales, recognized as a neuro futurist exploring the intersections of brain science, AI, and human cognition. His work emphasizes aphantasia, intuition, mental imagery, and agile science, authoring 'The Intuition Toolkit' and speaking on leveraging neuroscience for innovation in AI, biotech, and entrepreneurship. He bridges academic research with public discourse on how minds work in an AI-driven future.

Professional Background

Professor Joel Pearson is a Psychologist, Neuroscientist, and Professor at The University of New South Wales, specializing in cognitive neuroscience.[10][6] He is a public intellectual, keynote speaker, and author working at the forefront of science, innovation, and agile science.[10]

Core Research Focus: Aphantasia and Mental Imagery

Pearson's research prominently features aphantasia, the inability to voluntarily create mental images, with dedicated investigations into its mechanisms and implications.[5][15] He explores related topics like mental imagery, hallucinations, and the 'mind’s eye,' including intersections with psychedelics.[2][15] His peer-reviewed publications document these findings.[8]

Intuition and Decision-Making

In his book 'The Intuition Toolkit,' Pearson outlines five rules for harnessing intuition, acronymed SMILE: Self-awareness, Mindfulness, Imagery, Learning, and Emotion.[7] This work positions intuition as a trainable skill grounded in neuroscience.[7]

AI and Neuro-Futurism

Pearson addresses artificial intelligence's role in cognition, advocating mindfulness in an AI world.[9][12] His neuro-futurist perspective integrates AI/ML with brain science, featured in speaking and media.[1][3][10]

Agile Science and Innovation

He champions 'Agile Science' methodologies, alongside entrepreneurship through companies like Future ... (incomplete from sources).[1][6][10] Topics span health/biotech, data/analytics, music/arts, and entrepreneurship.[10]

Media, Speaking, and Public Engagement

Active in media with appearances on intuition, aphantasia, and hallucinations.[2][3] He offers keynote speaking on AI, intuition, and science.[1] Contact and publications are accessible via his site.[4][8]

Aphantasia and Mental Imagery

Central research on the inability to visualize and its cognitive implications, including psychedelics.

  • Dedicated page on aphantasia [5]

  • Media on mental imagery, hallucinations, psychedelics [2][15]

Intuition as a Trainable Skill

Five SMILE rules for using intuition effectively, from his book.

  • Intuition Book with SMILE acronym [7]

  • Core focus and media [1][2]

AI and Neuro-Futurism

Intersection of AI/ML with neuroscience, mindfulness in AI era.

Agile Science and Innovation

Rapid, entrepreneurial approaches to scientific research.

  • Core focus [1][6]

  • Entrepreneurship and companies [10]

Public Communication of Science

Speaking, media, and publications to disseminate research.

Every entry that fed the multi-agent compile above. Inline citation markers in the wiki text (like [1], [2]) are not yet individually linked to specific sources — this is the full set of sources the compile considered.

  1. The Inner Chief: #364 Leading in uncertainty, Future-proofing for the AI Revolution, and De-risking innovation, with Professor Joel Pearsonpodcast_episode · 2026-04-14
  2. The Inner Chief: Mini Chief: Navigating AI & an uncertain future, with Professor Joel Pearson, Director of Future Minds Labpodcast_episode · 2026-04-14
  3. Speaking - Professor Joel Pearsonarticle · 2026-04-14
  4. Joel Pearson's media appearances and mentionsarticle · 2026-04-14
  5. Watch - Professor Joel Pearsonarticle · 2026-04-14
  6. Contact - Professor Joel Pearsonarticle · 2026-04-14
  7. Aphantasia - Professor Joel Pearsonarticle · 2026-04-14
  8. About - Professor Joel Pearsonarticle · 2026-04-14
  9. Intuition Book, Joel Pearson, Intuition, The Intuition Toolkitarticle · 2026-04-14
  10. Publications - Professor Joel Pearsonarticle · 2026-04-14
  11. AI - Professor Joel Pearsonarticle · 2026-04-14
  12. Professor Joel Pearson — Neuroscientist, Speaker & Authorarticle · 2026-04-14
  13. Drive.com.au goes drive-thru in major new brand campaign via Not Bad Pretty Good - Campaign Briefnews_article · 2026-04-14
  14. Staying mindful in an AI world - BusinessDesk | NZnews_article · 2026-04-14
  15. Former Ferndale teacher runs a mile for record 20,310 consecutive days - Cascadia Daily Newsnews_article · 2026-04-14
  16. Fintech Welcomes Joel Pearson as CRO to Lead Revenue Strategy and Market Growth - Yahoo Financenews_article · 2026-04-14
  17. Psychedelics and the mind’s eye: 5 Questions for aphantasia researcher Joel Pearson - The Microdose | Substacknews_article · 2026-04-14