About Mark Rober

Science Communication and Education

Mark Rober has amassed over 14 billion views on YouTube by creating incredible science-focused builds and pranks, positioning himself as a leading science communicator.[5] His mission is to reach one billion brains by making science fun and not boring, featuring projects like a $100 microscope setup and epic experiments such as the Guinness World Record-breaking Elephant Toothpaste.[7][11][12] He keynotes major events like the 2026 NSTA National Conference on Science Education, emphasizing STEM's future.[5][18]

CrunchLabs and Educational Products

As founder of CrunchLabs, Rober develops hands-on STEM toy kits that fund labs and inspire kids, partnering with Scholastic for books, Moose Toys for toy lines, and Rivian for exclusive deals.[8][17][22][26] These products saw a sales boost post-Netflix deal, blending engineering with entrepreneurship to bring STEM to young minds.[28] CrunchLabs powers initiatives like FIRST robotics, where every kid can 'go pro'.[14]

Media Collaborations and Entertainment

Rober expands into mainstream media with Netflix's 'Schooled!', a kids' science competition hosted with Jimmy Kimmel, and 'Elmo & Mark Rober’s Merry Giftmas' holiday special promoting creativity through failure.[2][3][4][16][19][23][25][27] He launched a FAST channel on Samsung TV Plus and appeared on Mel Robbins Podcast sharing life-changing insights.[6][15][21]

Engineering Background and Innovation

Former NASA engineer, Rober applies expertise to critiques like Tesla Autopilot fails using painted walls vs. LiDAR, and DIY gadgets.[1][13] His work with ScienceBob on Leyden jars and elephant toothpaste highlights practical innovation.[7][12]

Philanthropy and Campaigns

Rober unites with MrBeast for #TeamWater, aiming to provide clean water to 2M people, and supports community STEM via MAD and OpenEd.[10][11][13]

Entrepreneurship and Business Expansion

From YouTube to Netflix, Samsung, and product sales surges, Rober embodies engineer-turned-media-mogul, with auditions for his shows drawing kids nationwide.[4][20][24][28][29]