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About Mary Anne Masterson

Strategy & Design Leader | Advisor at Decoding What's Next

Mary Anne Masterson is a Strategy & Design Leader and Advisor at Decoding What's Next, specializing in the intersections of design thinking, entrepreneurship, and civic innovation. Her work emphasizes hackathons, crowdsourced solutions, and accelerating innovation through design-driven approaches in both public and startup contexts. She bridges management innovation, TED-inspired initiatives, and startup studio development to foster experimentation and new product creation.

Design Thinking and Design-Driven Innovation

Mary Anne Masterson has co-authored multiple pieces on design thinking as a core tool for management innovation, often linking it to hackathons and civic applications. In collaborations with Jay Nath and Christopher Ireland, she explored how design thinking enables crowdsourced solutions for complex problems.[1][2][4][5]

Hackathons and Civic Innovation

A recurring focus is on hackathons as platforms for rapid innovation, particularly for cities. She co-authored on the MIX Hackathon and the story of accelerating innovation for San Francisco through civic hackathons, emphasizing cheap experimentation.[2][7][8] Masterson also participated in the TED Prize City 2.0 Unhackathon with TEDsters like Christopher Ireland and Nathan Shedroff, responding to Bryan Collins' talk on equality challenges.[3][6]

Entrepreneurship and Startup Studios

At Mix & Stir, a startup studio, Masterson contributed to content on startup acceleration and team profiles. She authored 'Startup 101: Getting the Most Out of Your Time at an Accelerator' and focused on marketing strategy, design innovation, and new product development in the 'About Us' page.[9][10][11][12]

Experimentation and Crowdsourced Solutions

Masterson advocates for 'experiment[ing] more often and more cheaply' via crowdsourced methods in civic and design contexts, evident across Management Innovation eXchange contributions.[5][7]

Design Thinking

Core methodology for innovation, applied to management and civic challenges.

  • Co-authored on design thinking in hackathons [1]

  • Linked to design-driven innovation [4]

Hackathons

Vehicles for rapid, collaborative problem-solving in civic innovation.

  • MIX Hackathon co-authorship [2]

  • San Francisco innovation story [8]

Civic Innovation

Using design and crowdsourcing to improve cities and public services.

  • TED City 2.0 Unhackathon [6]

  • Crowdsourced solutions [5]

Crowdsourced Solutions

Leveraging collective intelligence for scalable innovation.

  • Tagged across multiple articles [5]

  • San Francisco acceleration [8]

Entrepreneurship and Startups

Strategies for accelerators, product development, and studio models.

  • Startup 101 blog [11]

  • Mix & Stir About Us [10]

Experimentation

Advocacy for low-cost, frequent testing in innovation processes.

  • Experiment more often and cheaply [7]

  • Hackathon contexts [2]

Every entry that fed the multi-agent compile above. Inline citation markers in the wiki text (like [1], [2]) are not yet individually linked to specific sources — this is the full set of sources the compile considered.

  1. The Other 22 Hours: Jim Keller on the crash and burn, ego death, and the magic of jam sessions.podcast_episode · 2026-04-14
  2. design thinking | Management Innovation eXchangearticle · 2026-04-14
  3. MIX Hackathon - hackathonarticle · 2026-04-14
  4. Further reading on ideas worth spreading - TED Blogarticle · 2026-04-14
  5. design driven innovation | Management Innovation eXchangearticle · 2026-04-14
  6. crowdsourced solutions | Management Innovation eXchangearticle · 2026-04-14
  7. Unhackathon: The TED Prize City 2.0 Equality Challenge | TED Blogarticle · 2026-04-14
  8. Experiment more often and more cheaplyarticle · 2026-04-14
  9. Story: Accelerating Innovation for the City of San Franciscoarticle · 2026-04-14
  10. GaryIwatani | Mix & Stir: A Startup Studioarticle · 2026-04-14
  11. About Us | Mix & Stir - A Startup Studioarticle · 2026-04-14
  12. Startup 101 | Mix & Stir: A Startup Studioarticle · 2026-04-14
  13. Mary Anne Masterson | Mix & Stir: A Startup Studioarticle · 2026-04-14