About Simone Giertz

Embracing Failure and 'Shitty Robots'

Simone Giertz built her fame on creating deliberately flawed robots, dubbing herself the 'Queen of Shitty Robots.'[5][11] She argues that building 'stupid things is actually quite smart,' as failure fosters learning and kills perfectionism that stalls projects.[4] In her AMA, she discusses passion, creativity, and grit in robotics, highlighting how imperfect prototypes like the Breakfast Machine propel innovation.[1][5]

Quirky, Practical Inventions

Giertz designs products solving everyday absurdities, such as the Laundry Chair for 'half-dirty' clothes, which went viral and earned over $1 million.[7][12][16][18][19][22][24] Other creations include a shape-changing fruit bowl,[14] Kaleidoscope Lamp,[20] Patch Cap for on-head storage,[21] and coin-operated 'proud parent' pat machine during lockdown.[3] These blend functionality with humor, launched via Kickstarter.[7]

Workflow from Idea to Product

Her process spans sketches, CAD prototypes, manufacturing, and scaling, as detailed in her Cortex podcast.[6] She refuses to abandon most projects, iterating persistently.[23] Patreon supports her 'creating all the things' with blogs, VLOGs, and giveaways.[2][8]

Creator Economy and Entrepreneurship

Giertz leverages YouTube (Yetch Studio), Patreon, and Kickstarter for monetization, turning chaos into 'pure Internet gold.'[7][8][11] She lives small in a 58 sqm LA bungalow, prioritizing 'weird over boring.'[9] Her site showcases Yetch Studio, events, and contact.[10]

Philosophy: Weirdness, Grit, and Iteration

Giertz prefers weird over boring, manifesting in her cosy home and inventions.[9] She turned to Kickstarter for the Laundry Chair after recognizing its universal appeal.[7] Media covers her as a DIY robot queen and viral inventor.[11][15][17]

Media Presence and Recognition

Featured in AMA sessions,[1] podcasts,[6] and news on inventions like rotating storage chairs.[15] Outlets like WIRED, The Guardian, and Design Milk praise her clever solutions.[17][22][24]