About Tilo Bonow

Global Tech PR Strategy

Tilo Bonow champions strategic PR that drives business growth for tech entrepreneurs, dismissing outdated tools like the traditional press release.[5][4] He advocates for the 'boardroom test' in hiring communications leaders and argues most startups don't need a full-time CCO, favoring agile, outsourced expertise.[4] His firm PIABO has supported clients including Google, WeWork, Evernote, Stripe, Silicon Valley Bank, Delivery Hero, Book-a-Tiger, and Plista.[2][6]

Asia-Pacific Expansion Mastery

Bonow provides actionable insights for succeeding in China, sharing '5 Things You Need To Know' for global tech firms, based on his deep regional experience.[2] He positions himself as a guide for entrepreneurs eyeing APAC growth, blending cultural navigation with market entry tactics.[3][10]

Berlin & European Startup Ecosystem

As a Berlin insider, Bonow highlights leading entrepreneurs from Delivery Hero to Plista and offers 'Ze Germans—10 points to PR success in Germany,' tailored for international players entering Europe's tech hub.[6][8] He drives 'global market ownership' for European startups.[3]

Lessons from Tech Titans

Bonow distills '5 Learnings from my time with the Samwer brothers,' underscoring how communication fuels hyper-growth businesses.[9] A Robin Capital interview traces his journey from startups to shaping comms for tech giants.[7]

Future of Communications

Looking ahead, Bonow predicts Generative Engine Optimization (GEO) will reshape strategies by 2026, urging adaptation to AI-driven search and visibility.[11] He's recognized as 'The Man Who Made PR Sexy' at INSPIRE 2025, signaling his influence in modernizing the field.[12]

Own the Answer Philosophy

Bonow promotes '#owntheanswer,' empowering entrepreneurs through strategic comms to claim narrative control in competitive markets.[1]