Rufus

“I think what Amazon has been doing with Rufus and its own AI and embedding it throughout more of its site and app in different contexts is really interesting because then they're kind of promoting this like passive AI adoption where customers might not even be aware that they're interacting with AI when they have a blue RFUS prompt come up and they click on it and then you're launched into a conversation or you could have an agent who's buying a product for you at a lower price that you set your”