Innovation Stack
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“I called it an innovation stack and it's it's the mess that you have to create when you're doing something new and that was sort of the big insight of the book which is that square because we were trying to serve customers who were basically excluded from normal rails of commerce as as I was you know as a small glassblower but you know as my friends were like I know it was to be left out and then when we started to build tools for these people what we discovered was that the entire payments ecos”
Square: From Niche Problem to Holistic Ecosystem ↗