Ai Marketing
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B2M Marketing Evolves into GEO: Optimize for AI as a Core Audience Segment
B2M (Business-to-Machine) marketing, conceptualized in 2019, has matured into GEO (Generative Engine Optimization) where LLMs act as primary gatekeepers, directly answering queries and rendering invisible brands absent from their knowledge base. Treat machines as a distinct audience segment requirin…