Design
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Poum Lefebure Masters AI as Creative Director, Elevating Design Through Human Expertise
Poum Lefebure, co-founder of Design Army, leverages deep art direction knowledge to craft precise AI prompts, producing high-concept campaigns like AI-generated Mars explorers for eyewear that mimic 1950s posters with futuristic twists. She emphasizes humans must lead AI as creative directors, provi…