Ecommerce
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TikTok Shop Achieves 120% US Sales Growth in 2025 via Discovery Commerce and LIVE Engagement
TikTok Shop US sales surged 120% in early 2025 versus prior year, fueled by expansion to 70 million products across 750 categories and 8 million hours of LIVE shopping in 2024. GlobalData research indicates 83% of shoppers discovered new products and 70% new brands on the platform, with 76% of lives…