Food Marketing
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Spicy Food Lovers Exhibit Bolder Personalities and Drive Holiday Flavor Innovation
A Frank's RedHot survey of 2,000 winter holiday celebrants reveals 93% prefer some heat in food, with spicy enthusiasts (24% hot, 36% medium) self-reporting higher rates of adventurousness (44%), confidence (51%), creativity (54%), life contentment (66%), and attractiveness (62%) compared to mild he…