Founder Mindset
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The Founder's Shadow: Why Psychological Self-Awareness Is a Core Startup Competency
Garry Tan argues that a founder's unexamined psychology — particularly Jung's concept of the "shadow" and its positive counterpart, the "golden shadow" — is an underweighted variable in startup outcomes. Suppressed strengths (the golden shadow) manifest as imposter syndrome, conflict avoidance, and …