Startup Advice
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Second-Time Founder Shifts from Caring About Perceptions to Ruthlessly Building What Customers Want
Rul, founder of Zip (Series D at $2.2B valuation), contrasts his first venture Flight Car—an operationally intensive, low-margin airport car-sharing business that nearly failed financially—with his high-margin B2B SaaS procurement platform. Key shifts include prioritizing scrappy validation over per…