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Framer's Pivot from Prototyping to Website Building Unlocked $2B Valuation Through User Feedback and Pain Point Focus
Yorn van Dijk recounts Framer's evolution from a prototyping tool that plateaued at $4-5M ARR due to limited designer adoption, to a visual website builder that hit $1M ARR in 7-8 months post-pivot by solving the inefficiency of rebuilding designs into live sites. The pivot succeeded after interview…