Marketing Strategy
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Regional Heat Preferences Dominate College Basketball Fans' Snacking Habits
A Frank's RedHot survey of 2,000 U.S. college basketball fans reveals 97% snack during March Madness games, with 93% favoring added heat to food and distinct regional spice profiles. Western and Southern fans prefer "hot" spice (27% each), Easterners opt for "medium" (44%) while applying condiments …